Multichoice raises DStv, GOtv subscriptions notwithstanding FCCPC restraint

MultiChoice Nigeria, the parent company of DStv and GOtv, has announced a price adjustment on its subscription packages, from Saturday, March 1, 2025.

This move comes despite the Federal Competition and Consumer Protection Commission (FCCPC) cautioning against arbitrary price hikes.

In an official statement by John Ugbe, CEO of MultiChoice Nigeria, the company attributed the increase to rising operational costs, emphasizing its commitment to delivering high-quality content and entertainment to customers.

The statement announcing the Price Adjustment on DStv and GOtv Packages, said:

“On Saturday March 1, 2025, we will adjust our prices across all our packages on DStv and GOtv.

“We understand the impact this change may have on you – our valued customer, but the rise in the cost of business operations has led us to make this difficult decision.

“It remains our mission to provide the best entertainment and viewing experience to you and are committed to continue to deliver high-quality content and unparalleled service.”

“We thank you for your continued patronage and support.

“So, from Saturday, 1 March 2025, the price adjustment will take effect as follows:

DStv

Premium: ₦44,500
Compact+: ₦30,000
Compact: ₦19,000
Confam: ₦11,000
Yanga: ₦6,000
Padi: ₦4,400
HDPVR Access Service: ₦6,000
Access Fees: ₦6,000
XtraView: ₦6,000

GOtv

Supa+: ₦16,800
Supa: ₦11,400
Max: ₦8,500
Jolli: ₦5,800
Jinja: ₦3,900
Smallie: ₦1,900

Meanwhile, the Federal Competition and Consumer Protection Commission (FCCPC) had earlier summoned Multichoice Nigeria to explain its proposed subscription price increase for DStv and GOtv set to take effect on March 1st, 2025.

And in exercising its mandate under section 32 and 33 of the FCCPA, the consumer regulatory body directed the Chief Executive Officer of MultiChoice Nigeria to attend an investigative hearing at the commission’s headquarters on Thursday, February 27, 2025.

This action follows MultiChoice’s formal notification of the price adjustment which raises concerns about recurrent unilateral price hikes, potential market dominance abuse, and perceived anti-competitive practices in the pay-tv industry.

A statement by Ondaje Ijagwu, Director of Corporate Affairs, FCCPC on Tuesday read: “The FCCPC is deeply concerned that Nigerian consumers continue to face frequent price increases, amid accusations that MultiChoice applies different pricing strategies in other markets, heightening questions about fairness and market abuse.”

“Should MultiChoice fail to provide satisfactory explanations or be found in violation of fair market principles, the FCCPC will be left with no other option than to impose regulatory penalties, sanctions or other corrective measures to protect Nigeria consumers,” the statement added.