Orijin, brand of Guinness Nigeria Plc named sponsor of 2025 Ojude Oba festival
Nigeria’s alcoholic beverage drink “Orijin”, has been named the official alcoholic beverage sponsor of the prestigious Ojude Oba Festival, scheduled for June 8, 2025, in Ijebu-Ode, Ogun State.
Recognised globally as one of Africa’s most vibrant cultural festivals, Ojude Oba annually draws thousands to honour the revered Awujale of Ijebuland. Famed for its spectacular displays of colour, captivating age-grade processions (Regberegbe), and spirited celebrations, Ojude Oba encapsulates the pride, unity, and timeless traditions of the Yoruba people.
And commenting on this culturally significant partnership, Girish Sharma, managing director/CEO of Guinness Nigeria Plc, producers of Orijin, said: “Orijin is more than a beverage—it is a bold statement of cultural pride. Our mantra, ‘My Roots, My Power,’ speaks directly to our unwavering belief in the strength of African traditions. Sponsoring Ojude Oba embodies our purpose of celebrating life every day, everywhere, by bringing people together in honour of shared heritage and identity. We’re excited to support this remarkable expression of Nigerian culture and reinforce the values that bind us as a community.
Olayinka Bakare, the Marketing & Innovation director, Guinness Nigeria Plc, amplified the brand’s strategic vision behind the collaboration in his statement: “At Guinness Nigeria, our vision of ‘Building for More’ inspires us to create experiences that unite communities, celebrate diversity, and drive cultural pride. Partnering with the Ojude Oba Festival aligns perfectly with our mission to foster deeper connections and unforgettable moments. With Orijin, we are proudly championing Nigeria’s rich traditions while boldly paving the way for future generations.”
Ojude Oba is an ancient festival, celebrated by the Yoruba people of Ijebu-Ode, a major town in Ogun State, Southwestern Nigeria. This annual festival is fixed to commence on the 9th of June 2025 to pay homage and show respect to the Royal Majesty, the Awujale of Ijebuland.
